So what is Search Engine Optimisation (SEO) and how important is it to factor it into a Marketing Strategy?
SEO is the process by which you can optimise your website in order for it to improve its visibility and rankings in the search engines online, and the truth of the matter is that it should act as a pivotal part of any online marketing or website design strategy.
Now days Content Management Systems (CMS) or platforms are built in such a way that it takes SEO into account from the build stage, so the structure of your website will be fairly well optimised from the outset. There are even additional widgets such as Yoast SEO that can be included to give you a full handle on whether what you’re doing with the site is working in your favour when it comes to Search Engine Rankings.
Although many website platforms offer the ability to get the structure of your website inline with SEO best practices, it is always worth planning an ongoing SEO strategy that involves a mixture of on and off-site work to ensure that includes work around brand awareness, relevant link building, Social Media and great Content distribution.
Our vide below looks to answer the question: ‘What is SEO and how important is it to factor it into a Marketing Strategy?’
Be sure to take a look at our video below and subscribe to our UMIS Consultancy YouTube channel for more great videos and blog articles coming soon.
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UMIS Consultancy can help your business work to define and achieve a robust Search Engine Optimisation improving both listing results and engagement online.
We also offer a wide range of Online Promotional Services so please do get in touch with our expert online promotion team to have a chat.
We’d love to hear what you have to say about our SEO posts as well as your thoughts and experiences in the Search Engine Optimisation space.