Social Media Marketing should play a pivotal part in any business Marketing Strategy but how can a business choose the most suitable Social Media channels for them?
There are a whole variety of Social Media Channels available that cover a number of bases, from blogging and image sharing through to videos and networking. All of these channels have a place and a purpose, and understanding exactly how your business can utilise these to their full potential can help your business achieve much more of an impact than simply using the first channel that springs to mind.
It is a good practice to set your business up on some of the most common Social Media channels such as Facebook, Twitter, LinkedIn, Google+, Youtube, Instagram and Pinterest, however only choosing a couple to focus the most effort.
There are Social Media Channels that lend themselves well to content distribution, such as blogs. Then there are social media channels that lend themselves well to images such as instagram and pinterest, we also have video hungry channels such as YouTube or Vimeo, then there are the hardcore networking channels such as Twitter and Facebook and LinkedIn.
In our latest video, we look to explain the thought process that any business should take when deciding on the Social Media channels to focus most effort on in order to gain substantial wins.
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