It has now been several months since the dust has settled on one of the most eagerly awaited events in London this year, the London Motor Show.

It was back in mid-May 2016 that the show took place at the prestigious Battersea Evolution and it had been over 8 years since the London Motor Show had last been an event in London, so this was its revival!

UMIS Consultancy arrived on the scene 6 months prior to the event with the task of creating and executing an effective social media marketing strategy.

The main goals for the strategy were:

• To sell as many tickets as possible
• To dramatically increase website traffic
• To increase followers & likes on all social media channels
• To improve engagement on all social media channels
• To ensure that all exhibitors were well represented on all social media channels.

Within 3 months of taking on the social media marketing for the London Motor Show UMIS consulting had delivered some of the following impressive results:

• 575% increase in ticket sales
• 125% increase in website traffic
• 6900 increase in Twitter Followers
• 1750 increase in Facebook Likes
• Increased website sessions by 37,255
• Increased Social Media Engagement by 272k
• 30% of all website traffic was derived from Social Media channels.

By working with key stakeholders and investing the time up front to identify clear goals and set out a tangible roadmap to success, we saw incredible results.

UMIS Consultancy exceeded the London Motor Show’s expectations with the work carried out prior to the show, using social media marketing as a catalyst to generate huge interest and engagement in the lead up to the show.

The London Motor Show went off with a bang and was one of the most eagerly anticipated events in 2016, now we have helped to act as a springboard for future events, we very much look forward to The London Motor Show 2017.

Please get in touch with us regarding how we can help you and your business make some real headway with your social media marketing.